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Sakara Life always wanted to help us eat better. When the It’s a Christmas movies and hot chocolate kinda day shirt in addition I really love this wellness company first launched in 2012, its signature program offered plant-based meals, via a subscription model, for three to five days a week. There was no listed calorie count or technical restrictions, and your diet was up to you on the weekends. It was meant to be the opposite of the crash “juice cleanse” diets that gripped pop culture at the time; not a flash or fad done on a random week, but rather, a permanent change that you adapted to most of the time. Sakara’s mission simply was to show a healthy and sustainable method of, well, health and sustainability: “It was about teaching you how to live a lifestyle; how to stay clean the majority of the time,” says cofounder Whitney Tingle. Famous names like Gwyneth Paltrow and Lily Aldrige flocked to the program. Countless others did, too: as of 2021, Sakara has a reported $150 million in revenue.

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Today, Sakara is taking its mission even further by helping us not only eat better, but do so according to our individual needs. After years of discussion with their clients, Tingle and her cofounder Danielle Duboise, discovered that people were interested in Sakara for their overall health. However, many also had specific secondary reasons. Some were interested in veganism’s link to better physical and mental productivity (notable athletes such as Lewis Hamilton and Novak Djokovic, for example, credit plant-based eating to better performance under pressure.) After years of damaging yo-yo dieting, others wanted help reseting their metabolism. Meanwhile, there was a newfound fascination with gut health and how it affects your whole body, from your heart to your skin. Eating too many animal products and sweets can negatively affect it. “Research has shown that a traditional Western diet—heavy on fat, sugar, and animal meat—creates a toxic environment for healthy microbes and can even change the It’s a Christmas movies and hot chocolate kinda day shirt in addition I really love this proportion of different types of bacteria inside your body,” writes the Harvard School of Health.